RIER

Historical 1885 Viennese shoe manufacturer Ludwig Reiter first produced this rain boot exclusively for Rier in 2022. Extremely comfortable thanks to its neoprene interior lining and leather footbed, this lightweight boot is as versatile as it is functional. Completing the Winter 2025 silhouette, it is reinvented in a new variation of sophisticated velour grey, anthracite and safety orange leather tops.

CREDITS
Photographer lookbook — Phil Engelhardt
Photographer details — Cristina Stolhe
Videographer — Luna Picoli-Trufaut
Soundscape — Caroline Profanter
Jewellery — Zoé Mohm
Fashion & art direction — Jérôme André
Casting director — William Lhoest
Collection director — Johan Fraisse
Consulting & knitwear — Ajla Ayidan
Studio assistant — Louis-Alexis Demain
Tailoring — Sebastian Pleus
Hair stylist — Alexander Soltermann
Makeup artist — Chiara Varesi
Graphic design — Laand Studio
Copywriter — Francesca Sabatini

Production — Producing Love

An Austrian wardrobe staple dating back to the middle ages, the Walker is at the heart of Rier’s wardrobe. It is woven like a knit and felted like a Loden, creating a uniquely balanced fabric that does not wrinkle made of 100% wool, and combines lightness, natural stretch, softness and durability. The new Walker tracksuits are tailored in a lighter sophisticated version and exclusive dyes, worn with fluid jersey outdoor pyjamas, featuring subtle adjustments in silhouette with a tighter athletic fit, tone-on-tone corozo nut-fruit buttons, matching plain wool borders and minimalist flap pockets.

Rier introduces new interlock jogging styles that define the athletic Walker tracksuit silhouette. Made in Italy by a historical 19th Century manufacturer, interlock is crafted in 100% fine wool, particularly appreciated for its natural stretch and resistance to deformation and temperature regulating qualities. These items require less washing and are micro-plastic free, available as outdoor jogging pyjamas, a zipped top and sharply tailored shirts and dresses.

An Austrian wardrobe staple, the Walker is woven like a knit and felted like a Loden, crafted in a uniquely balanced fabric that does not wrinkle. For Winter 2025, Rier introduces a softer and lighter Merino wool version, adapted to fit its tight athletic silhouettes, as a super short mini dress and a longer evening variant, both available in the brand’s new flower embroidery.

Made by a historical Italian manufacturer, this 100% natural wool jersey is a new expression of Rier’s commitment to natural fibres. The higher the number, the finer the quality and thinner the yarn, and smoother the feel, with a unique luster and drape. Ideal for hiking and travel, the SUPER 120`s jersey wool items allow natural body temperature regulation.

The neck warmer is an essential mountain sports accessory. It is the defining element of Winter 2025, made to be worn around the neck, mouth, face or ears, as a headband or a cap. Crafted in 100% SUPER 120’s natural wool, it is available in five colours, including a single shot of bright safety orange.

A Rier icon, the 100% natural wool fleece is biodegradable, preventing the diffusion of micro plastics into the ecosystem. The fleece offers a minimal take on this mountain-infused, vintage climbers’ wardrobe staple, crafted in Austria. For Winter 2025, the fleece is developed in new exclusive monochromatic tones. In addition to a new wrap-skirt, Rier introduces a new half-zipped style with a longer oversized bodice and double slits for a more elegant sporty attitude.

The Rier Loden is crafted in 100% fine wool, detailed with corozo nut-fruit buttons, tailored in Austria. The unique Loden fabric has existed for over 1.000 years, is woven with distinctive wools, felted and brushed, making it naturally both water and wind resistant. Initially destined to field workers, its versatile fabric and functional cut swiftly conquered the bourgeoisie and the Europe’s aristocracy.


For Winter 2025 the design of the coat is sharper, with further reduced finishes to enhance the silhouette’s tightness and verticality, in an exclusive new dark lead shade named plombe.

Alpaca is a noble fibre from Peru, perfect to face the contrasting temperatures of alpine weather variations. This natural, classic fibre completes this year’s farmer silhouette with a long, slightly sheer polo style dress crafted in an alpaca-silk blend fine knitwear, a soft combination for this year’s new crust leather midi-skirt and trousers.

A Tyrolean staple - the links-links knitwear is historically hand knitted in the alps, in raw local wool - with contrast borders and horn detailing. For the first time, Rier introduces a more sophisticated fine wool version, slightly felted for a more compact vintage feel with minimal finishings, in exclusively dyed hues of camoscio, plombe, black and white with matching mother of pearl buttons. Available as cardigans with a narrow bodice, sleeveless gilet and an oversized version, headband and scarf accessories.

Rier introduces two new prestigious leather items: a crust leather midi-skirt, and trousers, both lined for longevity and comfort, available in light grey camoscio and plombe. Crust leather is another Tyrolean staple, and the epitome of utilitarian beauty - used for historical folklore shorts, crust leather is part of everyday alpine life, thanks to its natural resistance, longevity and beautiful patina.

The Winter 2025 cotton popeline robes are made in a compact English style fabric, available as long bodice shirts and open back tops. With no cufs, with side pockets and straps to wrap and style freely, these apron robes exude effortless simplicity. They are crafted in nuances exclusively developed for Rier ranging from deep lead plombe to, camoscio crust, and myrte powder rose. They are also available in Rier’s historical flower embroideries in new arrangements and light grey hues, embellished with fine mother of pearl buttons.

For Winter 2025 Rier presents five new cotton denim items, tailored with artisanal savoir-faire in Italy with prestigious Japanese denim - stonewashed in deep anthracite grey and an all-white minimalist version. For the first time this year all denim items are fitted differently for men and women offering jackets, trousers and a new flared midi-skirt, rarely crafted in denim.

Rier’s Winter silhouette is completed with lace-like skeletal silver jewellery handcrafted in Paris by Zoé Mohm. Four earrings and two choker necklaces are inspired by waxed myrtle branches historically used to adorn Tyrolean costume.

Bringing a deep sense of elegance, comfort and pragmatism to the collection Rier’s Winter 2025 gala suits combine the elegance of evening wear with the simplicity of farm life pragmatism. A unisex jacket and coat with trousers fitted for men and women are all tailored in Italy - completely unlined - structured by the fabric’s unique properties: the twisted yarn makes these items naturally resistant to wrinkling, with an inherently fresh feel and a sophisticated rustic quality.

Developed with historical 1885 Viennese shoe manufacturer Ludwig Reiter, the Norwegian derby made in Vienna is crafted with high quality bark tanned calf leather that is particularly robust. This tanning process results in a high inherent fat content which makes it naturally water-repellent. Its rubber sole and shearling lining offer optimal comfort. For Winter 2025 it is developed in a new, exclusive black version with new grey shearling lining.