The alpine regions throughout Austria, South Tyrol and Italy offer countless hidden gems, small family-run businesses with historic production methods that underpin Rier’s collections. Sharing the same purpose of safeguarding small scale craftsmanship and to preserve their historical production methods, Rier found valuable local partners and created an exclusive network to support small factories and family run businesses in local communities throughout the alpine area.
Historic artisanal know-how infuses authenticity and quality into the collections.
The flower embroidery was used on traditional alpine costumes, and was historically worn by men only. Each village has its own representative flower. Today for the first time, it is applied to denim, to suit everyone, freely. Rier denim is produced in the region of Venice - Italy, a highly skilled area well known for the best denim manufacturing in the world.
Farmers in Val Badia. With the rise of tourism in South Tyrol, cooking habits changed, but some dishes remain: Die Knödel, bred dumplings, are lunch table staples of South Tyrolean family meals at least once a week - and our favourites.
From the book: Ladinische Einblicke 2005. Photo by Pescoller Hans
The Rier fleece is a 100% natural biodegradable wool pile polaire, requiring reduced washing. The fleece jacket embodies Rier's commitment to prevent the production of micro plastics. Crafted in Austria, the fleece offers a minimal take on this mountain infused functional wardrobe staple.
Almabtrieb is a celebration of Summer: dairy cows are decorated with ornate wreaths, healthy calves are crowned with fresh flowers and bells and are welcomed to the valley with brass bands, farmers' markets, folk festivals and applause as they happily pass through the villages to move from their warmer winter quarters.
From the book: Land der Begegnung - Lebensraum von drei Kulturen, 1988 / The encounter - habitat of three Cultures, 1988
Perfect for all seasons, the Walker is made of 100% wool, woven like a knit and felted like a Loden. This explains the garment's lightness, natural stretch, silence in movements and its ability to not wrinkle. The first instances of this garment were discovered in official sales documents dating back to the Middle Ages, when a local Austrian craftsman started producing this special wool fabric. The Walker became an iconic garment, presenting extremely modern features to this day.
Importantly, the Walker does not release micro plastics into the environment and requires little washing.
The Loden is composed of a naturally water and wind repellent fabric and its history dates back 1.000 years. Initially developed for field workers, its versatile fabric and functional cut swiftly conquered the bourgeoisie and the Europe’s aristocracy. Today, the Rier Loden is available in the finest yarns, manufactured and tailored in Austria.
Rier's Loden fabric suppliers are based in South Tyrol and Austria, all trademarked and guarantee the highest quality and respect international GOTS standards, an equitable work environment as well as straining for ecological solutions.