RIER

The heritage jacket with military elements such as the uniform collar, full metal buttons, the pleat and martingale in the back adapt to different body shapes and the flower embroidery counterbalance a slightly harder military style and attitude. This jacket is crafted with the finest Italian velvet made of 100% cotton with viscose embroidery yarn, tailored in Austria.  
  
Rier uses this authentic velvet fabric for a unisex garment, with embroidered flower patterns for the first time in history. The traditional flowers were historically used to adorn alpine costumes, and were worn by men only. Each village has its own representative flower. Today Rier offers flower embroidered garments made to suit everyone, freely.