Rier denim is produced in the region of Venice - Italy, a highly skilled area well known for state of the art denim manufacturing. 100% Italian cotton fabric with viscose embroidery yarn used for a fitted 5-pocket jean with classical coin pocket, and invisibly tailored hemline for a more refined look, easy adaptable to everyone’s personal preferences. We suggest a shorter hemline right at the ankles in order to elongate the leg. The waist is slightly higher than regular with a clean and proper fit at hips.
The traditional flowers were historically used to adorn alpine costumes, and were worn by men only. Each village has its own representative flower. Today Rier offers flower embroidered garments made to suit everyone, freely and for the first time in history applied to a denim jean.
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