Timelessness takes a central role in the brand’s sales and production strategy. In respect of nature and a more conscious consumer behaviour, all designs have to respect longevity, aesthetically and quality wise.
“It’s more about evolution than design.”
RIER stylistically builds on a foundation that is in constant exchange between historical aesthetics from the South Tyrolean countryside lifestyle and the contemporary urban environment. The appreciation for nature, heritage and savoir-faire take a central role in the working process of RIER, while pushing boundaries in gender equality and the disruption of traditional codes.
The heritage classic items refer to the love and appreciation for incredible artisans and small family run businesses throughout Austria, South Tyrol and northern Italy. RIER’s aim is to safeguard the incredible knowhow and technical skills. It’s important to speak about heritage and not tradition, because the disruption of tradition plays a central role in the creative process of RIER. It’s about rebellion, a silent one, a slow one.
"I love the freedom of disrupting traditions and conferring a new and free spirited mindset to this historical items, shifting them in time and location between city and countryside."
Owner and founder is Andreas Steiner, born 1985 in the South Tyrolean Alps, Italy. Steiner studied in Milan and London - before working for Prada and Louis Vuitton.
All materials are natural and respect the highest standards from ready to wear to made to measure fabrics, high quality production and full transparency in work ethics and material sourcing.
"Can wool be a symbol of rebellion in the contemporary industry of mass production and fast fashion?"
For RIER the answer is YES.